Privacy Policy
Effective Date: March 9, 2026
Gough Surgical PLLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, goughsurgical.com, or communicate with our office.
Please read this policy carefully. By using our website, you consent to the practices described herein.
1. Information We Collect
a. Information You Provide
We may collect personal information that you voluntarily provide to us, including:
- Your name, email address, phone number, and mailing address
- Information submitted through appointment requests or contact forms
- Messages or inquiries you send to us
- Insurance or health-related information provided when scheduling a consultation
b. Automatically Collected Information
When you visit our website, we may automatically collect certain technical information, including:
- IP address and browser type
- Pages visited and time spent on the site
- Referring URLs and device information
- Cookie and tracking data (see Section 6)
c. Google Analytics
We use Google Analytics to understand how visitors interact with our website. This service collects anonymized usage data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
2. How We Use Your Information
We use the information we collect to:
- Respond to appointment requests and patient inquiries
- Communicate with you about your care or consultations
- Improve our website and services
- Send informational updates or practice news (you may opt out at any time)
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
3. HIPAA Notice
Gough Surgical PLLC is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Any protected health information (PHI) you share with our practice is subject to our HIPAA Notice of Privacy Practices, which governs how we use and disclose your medical information. This website Privacy Policy covers general website data only and does not replace the HIPAA Notice provided to patients at the time of care.
To request a copy of our HIPAA Notice of Privacy Practices, please contact our office at 602-359-3088.
4. Information Sharing
We may share your information only in the following circumstances:
- With your consent
- With service providers who assist us in operating our website or running our practice (e.g., appointment software vendors), who are bound by confidentiality obligations
- As required by law, court order, or governmental authority
- To protect the rights, safety, or property of Gough Surgical PLLC, our patients, or the public
5. Data Security
We implement reasonable technical and administrative safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
6. Cookies and Tracking
Our website uses cookies and similar tracking technologies to enhance your experience. Please refer to our Cookie Policy for full details on what cookies we use and how to manage your preferences.
7. Third-Party Links
Our website may contain links to third-party websites, including Stryker Orthopaedics and social media platforms such as Facebook, Instagram, and YouTube. We are not responsible for the privacy practices of those sites and encourage you to review their policies directly.
8. Children’s Privacy
Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us and we will remove it promptly.
9. Your Rights
Depending on your location, you may have rights regarding your personal information, including:
- The right to access the personal information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of your information, subject to applicable legal obligations
- The right to opt out of marketing communications at any time
To exercise any of these rights, please contact us using the information below.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page reflects the most recent revision. Continued use of our website following any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this policy, please contact us:
Gough Surgical PLLC
8575 E Princess Dr, Suite A210
Scottsdale, AZ 85255
Phone: 602-359-3088
Online form: Contact Us