Cookie Policy

Effective Date: March 9, 2026

This Cookie Policy explains how Gough Surgical PLLC (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at goughsurgical.com. By continuing to use our website, you consent to our use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your preferences or pages viewed.

Cookies cannot run programs or deliver viruses to your device. They are uniquely assigned to your browser and can only be read by the web server on the domain that issued them.

2. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the basic functioning of our website. They enable core features such as page navigation, form submission, and security. Our website cannot function properly without these cookies. No consent is required for strictly necessary cookies.

b. Performance and Analytics Cookies

We use Google Analytics to collect anonymized data about how visitors use our website, including pages visited, time on site, and traffic sources. This helps us understand what content is most useful and how to improve the experience for patients. The data collected is aggregated and does not identify individual users.

Google Analytics sets the following cookies:

_ga — Distinguishes unique users. Expires after 2 years.
_gid — Distinguishes unique users. Expires after 24 hours.
_gat — Used to throttle request rate. Expires after 1 minute.

c. Functional Cookies

These cookies allow our website to remember choices you have made (such as your region or language preferences) to provide a more personalized experience. They may also be used to remember your appointment form information during a session.

d. Third-Party Cookies

Certain features of our website are provided by third-party services that may set their own cookies. These include:

Google Maps — Used to display our practice location. Google’s cookie policy applies.
Google Reviews Widget — Used to display patient reviews. Google’s cookie policy applies.
Instagram Feed — Used to display our social media content. Meta’s cookie policy applies.
YouTube — If video content is embedded, YouTube may set cookies when videos are played.
Site Kit by Google — Used for website analytics and Search Console integration.

We do not control the cookies set by these third parties. We encourage you to review their respective privacy and cookie policies.

3. How Long Do Cookies Last?

Cookies are classified as either session cookies or persistent cookies:

Session cookies are temporary and are deleted from your device when you close your browser.
Persistent cookies remain on your device for a set period (as described above) or until you delete them manually.

4. Managing and Disabling Cookies

You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline them. Please note that disabling certain cookies may affect the functionality of our website.

To manage cookies in your browser:

Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

You can also opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

5. Do Not Track

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your activity tracked. Our website does not currently respond to DNT signals, but you may use the cookie management tools described above to limit tracking.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our data practices. The “Effective Date” at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.

Contact Us

If you have questions about this policy, please contact us:

Gough Surgical PLLC

8575 E Princess Dr, Suite A210

Scottsdale, AZ 85255

Phone: 602-359-3088

Online form: Contact Us